Crm For Roofers Australia
What to Look for in a CRM for Roofers
Not all CRMs are built for trade businesses. Here's what matters for a roofing operation:
1. Pipeline Visibility
You need to see where every job sits at a glance. New enquiry. Quote sent. Follow-up pending. Job booked. Invoice out. If a lead falls through the cracks, you need to know before they call your competitor.
2. Automated Quote Follow-Up
A roofing quote sitting at four days with no response is normal. A quote sitting at 14 days with no follow-up is money lost. The CRM should send automatic reminders — SMS and email — without you lifting a finger.
3. Missed Call Text-Back
You're on the roof. Your phone rings. You miss it. Without automation, that call is gone. A missed call text-back sends the caller an instant SMS so they know you're onto it. That alone wins jobs.
4. Storm Demand Triggers
When a storm hits your area, enquiries spike. A good CRM lets you run a targeted campaign to your existing lead and customer list within hours — before your competitors have even checked their messages.
5. Google Review Requests
Roofing is high-trust. Homeowners Google reviews before they shortlist anyone. Automating review requests after job completion compounds your online reputation over time.
Kabooyaa for Roofers: Feature Breakdown
Kabooyaa is a CRM built specifically for Australian trade businesses. Here's how it maps to the roofing workflow:
Lead Pipeline Every new enquiry lands in a visual pipeline. You can see what stage each job is at, when the last contact was made, and what action is due next. No more sticky notes or "I think I called him on Tuesday."
Quote Follow-Up Automation Set up a sequence once. When a quote is sent, Kabooyaa automatically sends a follow-up SMS after three days, then another after seven. Customise the message. Stop the sequence the moment the customer books. You'll close more jobs without the awkward chase calls.
Missed Call Text-Back When an inbound call goes unanswered, Kabooyaa fires an immediate SMS: "Hey, it's [Your Name] from [Business]. Sorry I missed your call — what can I help you with?" Response rates on these are high because it arrives in seconds.
Seasonal Campaign Triggers Before storm season or heading into spring, run a campaign to your entire database. Prior customers get a maintenance reminder. Old leads get a check-in. One campaign, set up in 20 minutes, can generate bookings for weeks.
Google Review Automation Two days after a job is marked complete, Kabooyaa sends the customer a review request via SMS with a direct link to your Google Business Profile. No manual chasing. Consistent review volume over time.
CRM Comparison for Roofers
| Feature | Kabooyaa | Tradify | ServiceM8 | Spreadsheet |
|---|---|---|---|---|
| Visual lead pipeline | Yes | Basic | No | No |
| Automated quote follow-up | Yes | No | No | No |
| Missed call text-back | Yes | No | No | No |
| Google review requests | Yes | No | No | No |
| Seasonal campaigns | Yes | No | No | No |
| Job scheduling | Integrates | Yes | Yes | No |
| Australian-built | Yes | Yes | Yes | N/A |
| Pricing (AUD/month) | From $297 + $497 setup | From $49 | From $29 | Free |
How the Quote Follow-Up Sequence Works
Here's what a standard seven-day follow-up sequence looks like in Kabooyaa:
Day 0 — Quote Sent Quote emailed. Kabooyaa logs the timestamp and starts the sequence.
Day 3 — First Follow-Up (SMS) "Hey [Name], just following up on the roofing quote we sent through. Happy to answer any questions — give me a call or reply here."
Day 7 — Second Follow-Up (Email) More detailed. Includes a link back to the quote, a short case study or review, and a soft deadline ("We have a crew available in your area next week if timing works for you").
Day 14 — Final Touch "We'll assume you've sorted the job elsewhere — no worries. If you need anything down the track, we're here."
Most conversions happen at day three or day seven. The sequence runs itself.
Storm Season: Using Automation to Spike Revenue
When a hailstorm or heavy rain event hits, your phone will ring. The problem is everyone's phone rings at once — you can't answer them all, and leads go cold within 24 hours.
Here's the play with Kabooyaa:
- All missed calls get an instant text-back — every single one
- All inbound enquiries land in the pipeline, tagged with "storm lead"
- A rapid response sequence kicks in with daily follow-up for the first three days
- Your existing customer list gets a campaign: "Were you affected by last night's storm? We're inspecting roofs this week — book now."
That's four automated touchpoints running at once while you're up on the roof doing the work.
Google Reviews for Roofers: Why They Matter
Homeowners searching "roofer near me" or "emergency roof repair [suburb]" make their decision based on two things: proximity and reviews.
A roofing business with 47 five-star reviews beats one with 12 every time — even if the 12-review business is cheaper and better.
The problem is asking for reviews manually is awkward and inconsistent. Most tradies ask sometimes, forget mostly, and end up with a thin review profile.
Kabooyaa automates the ask. Every completed job triggers a review request at the right time — not immediately when they're still cleaning up, but a day or two later when the job is fresh and the customer's happy. Consistent volume over 12 months builds a review wall that no competitor can easily climb.
What Roofers Say About Using Kabooyaa
"We were quoting a lot of jobs and not closing them. Set up the follow-up automation in Kabooyaa and our conversion rate went up noticeably in the first month. The missed call text-back alone was worth it — we were losing too many calls from the roof."
Frequently Asked Questions
Does Kabooyaa work for both residential and commercial roofing? Yes. The pipeline and automation tools work regardless of job size. Commercial jobs often have longer decision cycles — the follow-up sequences can be extended to match.
Can I use Kabooyaa alongside my quoting software? Yes. Kabooyaa is not a quoting tool — it's a CRM and automation platform. Use your existing quoting software (Buildxact, Fergus, etc.) for quotes, and Kabooyaa to manage the lead relationship and follow-up process.
How long does it take to set up? Most roofers are set up in under a day. The pipeline, sequences, and review automation are built from templates — you customise the messages, connect your phone number, and you're live.
What does Kabooyaa cost? Pricing starts at $297/month AUD (Pro plan) with a one-time $497 setup fee. Given a single recovered quote typically means several thousand dollars in revenue, the ROI is clear.
Does it replace my job management software? No. Kabooyaa handles lead management, follow-up automation, and review collection. It integrates with job management tools for scheduling and invoicing.
Can I run campaigns to my existing customer list? Yes. Import your customer list and run SMS or email campaigns. Seasonal maintenance reminders, storm-damage outreach, and referral requests all perform well for roofers.
Start Managing Your Pipeline Properly
If you're quoting but not converting, losing calls when you're on the roof, or barely have any Google reviews despite years of good work — a CRM is the fix.
Kabooyaa is built for Australian trade businesses. The setup is quick, the automations do the heavy lifting, and the results show up in your revenue.
See how it works at kabooyaa.com.au
Related Reading
- Best CRM for Roofers in Australia: How to Handle Storm Season Without Dropping Leads
- How to Automate Job Completion Follow-Up for Roofers (And Get More Repeat Business)
- How Roofers Can Win More Storm Damage Jobs (The Fast-Response Playbook)
- How to Price Roofing Jobs in Australia: A Practical Guide for 2026
- Best CRM for Tilers in Australia (2026)
