How to Automate Job Completion Follow-Up for Roofing Businesses in Australia
How to Automate Job Completion Follow-Up for Roofers (And Get More Repeat Business)
Most roofers finish a job, send an invoice, and move on. That's leaving money on the table. The customers who just paid you $8,000 for a new roof are also the most likely to refer three of their neighbours — if you give them a reason to. Automated job completion follow-up turns a one-off job into reviews, referrals, and repeat work, without you lifting a finger after the job is done.
The automation sequence every roofing business should run: a thank-you SMS on completion day, a Google review request 24 hours later, a warranty reminder at 30 days, and a maintenance check-in at 12 months. Set it up once in Kabooyaa. Let it run forever.
Why Roofers Leave So Much on the Table After a Job
Roofing is high-ticket, infrequent, and trust-dependent. A customer doesn't need a new roof every year — but when they do, they're spending serious money. And when their neighbour, friend, or family member needs a roofer, they'll ask whoever had their roof done recently.
The problem is most roofing businesses don't have a system for capturing that word-of-mouth at the right moment. You're flat out on the next job. The customer is happy but busy. Time passes. The moment for a referral or review fades.
Here's what you're missing without an automated follow-up sequence:
- Google reviews — The single biggest driver of new roofing enquiries. Customers search "roofer [suburb]" and pick whoever has the most reviews. If you did a great job and didn't ask for a review, that goodwill disappears.
- Warranty registrations and reminders — Many roofing warranties require customer action to register. An automated reminder protects both you and the customer.
- Maintenance bookings — Gutters, flashings, ridge capping — there's always follow-on work 12 months after a major roof job. The roofer who checks in first gets the booking.
- Referrals — Happy customers refer people. But they refer to whoever is top of mind. If you checked in at 12 months and they didn't, you're top of mind.
The 4-Touch Roofing Follow-Up Sequence
This is the exact sequence to set up in Kabooyaa. It takes around 30 minutes to configure, and then it runs automatically for every job you mark as complete.
Touch 1 — Job Completion Thank-You (Day 0)
Channel: SMS Timing: Triggered when job status is marked "Complete" in your pipeline Message:
"Hi [First Name], thanks for choosing [Business Name] — the team's wrapped up today and everything's looking great. If you have any questions about the work, give us a call. We'll be in touch shortly with a few important follow-up notes. — [Your Name]"
Why this works: It confirms the job is done, sets an expectation for more contact, and positions you as professional and proactive. Most roofers send nothing. This alone makes you stand out.
Touch 2 — Google Review Request (Day 1)
Channel: SMS (with email as backup) Timing: 24 hours after job completion Message:
"Hi [First Name], hope you're happy with the new roof. Would you mind leaving us a quick Google review? It takes 2 minutes and genuinely helps other homeowners find us. Here's your direct link: [Google Review Link]. Thanks — [Your Name]"
Why Day 1? The customer is still thinking about the job, the site is clean, and their satisfaction is at its peak. Asking at 24 hours, not 7 days, captures them while the experience is fresh.
Important: If you send the review request as plain text without a direct link, most people won't bother searching for your Google listing. The link in Kabooyaa goes straight to your review box — no friction.
Touch 3 — Warranty and Care Reminder (Day 30)
Channel: Email (longer format) + SMS follow-up if not opened Timing: 30 days after job completion Message (email):
Subject: Your roof warranty — a couple of things worth knowing
Hi [First Name],
It's been a month since we completed your roof. By now everything should be settling in well — but there are a few things worth knowing to protect your warranty and get the most out of the work we did.
[Warranty detail 1 — e.g., register with manufacturer] [Care tip 1 — e.g., keep gutters clear] [Care tip 2 — e.g., what to look for after heavy rain]
If you've noticed anything you'd like us to take a look at, reply here or give us a call — we stand behind our work.
[Your Name] [Business Name]
Why this matters: A warranty reminder email builds long-term trust, reduces callbacks, and keeps you top of mind at the 30-day mark. It also protects you — if a customer comes back 2 years later claiming a warranty issue, you have a documented touchpoint showing you provided aftercare information.
Touch 4 — 12-Month Maintenance Check-In (Day 365)
Channel: SMS Timing: 12 months after job completion Message:
"Hi [First Name], it's [Your Name] from [Business Name]. Your roof's been on for 12 months now — we recommend a quick maintenance check to keep the warranty intact and catch anything before it becomes a problem. Want us to book a time? Inspection takes about 30 minutes, usually no charge if we did the original install. — [Your Name]"
Why this is gold: Most roofing businesses never contact customers after the job. Showing up 12 months later is unexpected — and the offer of a free (or low-cost) inspection is an easy yes. You'll find follow-on work on a high percentage of these, and you'll get more referrals because you've just reminded them you exist.
How to Set This Up in Kabooyaa
You don't need to be technical to build this sequence. Here's the step-by-step:
- Log into Kabooyaa and go to Automations
- Create a new workflow — name it "Roofing Job Completion Sequence"
- Set the trigger: Pipeline stage change → "Job Complete" (or whatever you call your completion stage)
- Add action: Send SMS — Day 0 thank-you message. Personalise with [First Name] and [Business Name] tokens.
- Add delay: 1 day
- Add action: Send SMS — Google review request with your review link
- Add delay: 29 days (totalling 30 days from trigger)
- Add action: Send Email — Warranty and care reminder
- Add delay: 335 days (totalling 365 days from trigger)
- Add action: Send SMS — 12-month maintenance check-in
Save and activate. Every job you mark complete from now on automatically runs through this sequence.
What This Sequence Delivers Over 12 Months
For a roofing business doing 4–6 jobs per month, here's what automated follow-up typically generates:
| Metric | Without Automation | With Automation |
|---|---|---|
| Google reviews (monthly) | 1–2 (if you remember to ask) | 3–5 (consistent asks) |
| 12-month maintenance bookings | Near zero | 10–15% return rate |
| Referrals from past customers | Occasional | Regular |
| Warranty callback disputes | Higher (no documentation) | Lower (documented aftercare) |
The review improvement alone has a compounding effect. Each month you add 3–4 reviews instead of 1–2, and within 6 months you'll have a Google listing that outranks competitors who've been operating longer but never systematised their review collection.
FAQ: Roofing Business Follow-Up Automation in Australia
How do I get more Google reviews as a roofer? The most reliable method is automated review requests sent by SMS 24 hours after job completion, with a direct link to your Google review page. Asking in person is inconsistent — automated SMS gets it done every time without you having to remember.
Can I automate follow-up for roofing jobs without a big setup? Yes. Kabooyaa's automation builder is drag-and-drop with no coding required. A complete 4-touch follow-up sequence for roofing jobs can be set up in about 30 minutes.
How long after a roofing job should I ask for a review? 24 hours is the sweet spot. The customer has had time to see the finished result and check the site is clean, but the experience is still fresh. Waiting a week significantly reduces your response rate.
What should a roofing business send in a 12-month follow-up? A short, friendly SMS offering a free or low-cost maintenance inspection. Lead with the benefit to them (protect the warranty, catch issues early) rather than a sales pitch. Keep it brief — under 160 characters if possible.
Does automated follow-up work for both residential and commercial roofing? Yes, but the messaging should differ. Residential customers respond well to personal, warm messages. Commercial property managers respond better to professional language and documented follow-up via email. Kabooyaa lets you segment by customer type and run different sequences for each.
Start Automating Your Roofing Follow-Up Today
The roofers who'll dominate their local market over the next three years aren't the ones doing the best work — they're the ones with the most Google reviews and the best follow-up systems. The work quality gets them in the door; the system keeps them at the top of Google.
Set up your roofing follow-up automation at kabooyaa.com.au — 14-day free trial and you can have your first sequence live today.
